Stories by Aradhana, this name has become incredibly familiar on social media today. As if embodying the very meaning of her name, Aradhana Chatterjee is forging ahead toward a noble cause. Her work knows no bounds.
She initially began her career in modeling. She even appeared in a Pantaloons viral TV ad commercial, The Love Story of Sujay Da and Puchki?. Aradhana was playing the role of Puchki. However, she did not find fulfillment in this line of work. Subsequently, she launched a food truck venture titled “Khana Khana Hai,” but it did not meet with significant success.
Then, in January 2023, she launched “Stories by Aradhana”—a platform for which she herself serves as the face. This young woman has proven that social media is not merely a means of passing time, but a pathway to standing in solidarity with people. All that is required is for one’s intentions to be sincere.
She has extended her support to individuals like Bulti Roy, a national-level athlete who, despite having hundreds of medals to her name, had no one to stand by her side and was living her days in abject poverty.
Through her videos, Aradhana also highlighted the plight of 70-year-old Dipali Ghosh; thanks to her efforts and commitment to standing by ordinary people, Dipali Ghosh was able to reclaim her thriving, beautiful hotel business.
Her videos have also featured the story of a talented young woman named Anusmita (an autistic child), a story that the mainstream media had otherwise overlooked. Her profile is full of people like this!
Alongside these human-interest stories, her content also includes various videos promoting environmental well-being and eco-friendly initiatives. In short, it seems this story is far from over.
Stories by Aradhana & Team
Incidentally, whenever one speaks of Aradhana Chatterjee, the contribution of her partner, Joydeep Sen, co-founder, strategy and partnerships, Stories By Aradhana, inevitably comes to the fore; Joydeep’s primary passion was video production. Gradually, a community took shape around them, a team that currently includes Biplab Ghosh, Vishal Khan, Nilendu Gharami, Abhijit Das, and Harshit Pandey.
They have stated that their greatest reward—or their most cherished gift—is the smile they bring to the faces of these marginalized and neglected individuals.
It is the collective hope of us all that they continue to move forward and achieve even greater heights in the days to come.
